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6421 Retail Salespersons and Sales Clerks

Retail salespersons and sales clerks sell, rent or lease a range of technical and non-technical goods and services directly to consumers. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.

Example Titles

• audio equipment salesperson
• automobile salesperson
• car rental agent
• clothing salesperson
• computer salesperson – retail
• counter clerk – retail
• department store clerk
• furniture salesperson
• hardware store clerk
• jewellery salesperson
• retail sales associate
• retail sales clerk
• retail salesperson

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Main duties

Retail salespersons and sales clerks perform some or all of the following duties:

• Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
• Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
• Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
• Prepare merchandise for purchase, rental or lease
• Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
• Assist in display of merchandise
• Maintain sales records for inventory control
• Operate computerized inventory record keeping and re-ordering systems
• May conduct sales transactions through Internet-based electronic commerce.

Retail salespersons may specialize and act as consultants in interior decorating, home entertainment systems, computers and other products and services.

Employment requirements

• Completion of secondary school may be required.

• A university degree or college diploma may be required by some employers.

• Specific subject matter courses or training may be required.

• Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.

Additional information

• Technical or sales training programs may be provided by employers.
• Progression to retail supervisory positions is possible with additional training or experience.

Classified elsewhere

• Cashiers (6611)
• Retail stock clerks (in 6622 Grocery Clerks and Store Shelf Stockers )
• Sales clerk supervisors (in 6211 Retail Trade Supervisors )